In total, the collective sum paid to DJs who performed in Brazil in 2011 was $57.2 million, 79.9% more than 2010.īut why has Brazil become such a hotspot for e-music professionals? In spite of its population's predilection for late-night dance parties, the country's sizzling economy has a lot to do with it. The growing e-music industry in the country of Carnival is also good news for international DJs such as David Guetta, Ferry Corsten, Sven Vath, Erick Morillo, Fatboy Slim, Bob Sinclair, Armin van Buuren, The Prodigy, Kaskade and Nalaya, all of whom have performed there recently, commanding fees of up to $100,000 per gig. Sponsoring investments, the cream of the crop for these events, was also up to $270 million, an increase of 60% compared to 2010. The study also shows that the e-music segment in Brazil reached an audience of 19.5 million people last year, who spent another $626 million on accommodation, food, transportation and other items. According to a study commissioned by the organizers of the Rio Music Conference, the largest gathering of e-music and entertainment in the Southern Hemisphere, which is taking place this month in Rio de Janeiro, ticket vendors collected $515 million for electronic music events in 2011, up 56.64% from the previous year.
